You can save on almost everything you buy!

November 23rd, 2011

I’ve been using Quidco to save lots of money on things I would be buying anyway and thought you’d like using it too. It’s free to join and you can easily save £450 a year – you’ve got nothing to lose by trying it!
Enjoy!

 

i love Quidco Blue

 

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Licensing in the Apparel Industry

February 6th, 2011
It is now almost a truism that adding a designer name to an apparel or other product adds value to the product – which is translated into being able to command a higher price.  Thus licensing of designer names and other popular trademarks becomes more and more important.  Whether you are the licensor or the licensee, the following are some of the primary issues that should be considered and addressed in every licensing agreement.
1. Licensor’s Control Over Design
Licensor must have the legal right to closely control the design of the licensed product.
2. Distribution Channels
Appropriate channels of distribution are crucial to most licensors and must be carefully spelled out in the license agreement.
3. Royalties
Most license agreements provide for payment of royalties on a quarterly basis, accompanied by a detailed statement reflecting sales, credits, discounts, etc.  The agreement should also give licensor a right of inspection of licensee’s books and records (to be exercised a limited number of times) to verify the accuracy of licensee’s reports.
4. Competitive Products
The license agreement should provide that licensee will not manufacture and sell products under any competitive trademark.
5. Copyright Protection
License agreements commonly provide that any copyrights for styles or patterns created by the licensee and used on the licensed products are the property of the licensor.
6. Option to Renew
It is common to give the licensee the option to renew the license agreement for additional terms provided he has fulfilled all of his obligations.
7. Right to Sublicense or Assign
Since licensor is contracting with a known licensee, and presumably has confidence in that licensee’s ability to manufacture a quality product and maintain a satisfactory volume of sales, any right of licensee to sublicense or assign should require licensor’s consent.
8. Termination
Since most of the obligations under a license agreement are imposed on licensee, termination prior to the end of the specified term will usually be made by the licensor in the event of licensee’s failure to reach guaranteed minimums, pay appropriate royalties or otherwise breach the contract.
9. Arbitration
To avoid the much greater expense and time involved in commercial litigation, and to ensure that any dispute will be resolved before business and professional people familiar with the industry, we strongly recommend that the license agreement contain a provision for arbitration of any controversies pursuant to the local recognised authority.
Thank you for reading!

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Today’s Freebies

February 6th, 2011

Last chance to buy … up to 50% off selected products

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Apparel & Fashion

December 15th, 2010

Welcome to e-adverts.net.

This site is an apparel industry directory providing everyone with links and information to every aspect of apparel, fashion, textiles, and clothing …

No bad language please.

Admin

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License Character Merchandising

July 2nd, 2010

Welcome to e-adverts.net.

This post is created to help you find the right solution for your business!

What if you come across an idea, a very good idea at that? However you cannot afford the license fee and still wish to sell your idea. Provided you do not infringe a trademark or copy an image, then the owner will only be able to rely on the law of passing off. It has become known as character merchandising. The only relevant action open to the owner of the rights is the judge made law known as passing off. The law of passing off responds to changes in the nature of trade.

The law of passing off is not designed to protect a trader from fair competition. It is not even to protect him against others selling the same goods or copied goods. If the latter is possible at all it is only as a result of the application of the law of copyright, designs, patents or confidential information.

What is protected is goodwill. Lord Macnaghton said goodwill is a very difficult to define. It is the benefit and advantage of the good name, reputation, and connection of a business. It is the attractive force which brings in custom.

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